Our Pocket Recruitment focused on administration students that wanted to go to Brazil during the summer months of December to February. Using our program Activating Leadership Brazil (link), we were able to get 52 applicants for the program with a final number selected of 23. At this rate, it will most likely end in December with 14 matches and 11 realizations with the rest realizing in quarter 1. Dealing with 17 EPs has been quite the challenge, but with the strong OGX team that we have, there is no doubt of success. We already have matches with LCs in Florianópolis, Santa Maria, and Uberlandia. Segmentation of programs is the key to success.
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